Friday, April 25, 2008

Packaging

Some companies just don't make easy-to-open containers when their competitors
do. I'm surprised the market hasn't driven these hard-to-open containers out.
For example:





Hard to open ice-cream with that weird flap on the side vs. easy to open removable tops



Hard to open capri-suns vs. easy to open squeeze-its (oddly enough, it was squeeze-its that were done away with. Although I can open a capri-sun now, the target consumer is kids who are about seven years old and probably squirt it all over themselves every time they try to open it)



Then you have CDs...When other products are coming out claiming to be able to easily open your product, wouldn't you suspect there is a problem with your packaging?

2 comments:

aubrey. said...

okay i am OBSESSED with sqeeze its!
im so glad someone remembers them!!!
you just made my day!

Amanda said...

ooohhh... squeeze its are yummy... i forgot about those!
and i still can't open capri suns.